Choosing the Diamond

Choosing the Diamond

A diamond ring – especially an engagement ring – is an important purchase due to its significance and price. The more you learn about diamonds, the easier it is to make an informed buying decision.

Here are some starting points to consider:


The shape determines what a diamond set in a ring will look like when viewed from above. Popular diamond shapes include:

  • Round
  • Oval
  • Princess
  • Emerald
  • Marquise
  • Pear
  • Heart

The Four Cs

These are the four main criteria that should be taken into account when purchasing a diamond ring:

  • Clarity
  • Cut
  • Color
  • Carat weight

To learn more about these characteristics, visit our Diamond Education section.

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